Opportunity
Manitoba’s six leading crop organizations needed a streamlined visual representation of their joint conference, showcasing each simultaneously, as well as requiring a complete marketing campaign concept and all supporting materials, including a custom logo, full-scale website, show guide, agenda, lanyards, brochures, postcards, event tickets, posters, banners, folders, displays, and more.
Approach
We aimed for a balanced and holistic approach with the design – The circular logo design makes reference to the sun, symbolizing the elements of light, growth, and balance needed for agricultural crop production. For each of the crop organizations, we incorporated colour samples and visual design elements from each corresponding crop, providing both representation and visual interest within the logo design.
Outcome
We created a beautiful, highly visible, and versatile logo to represent all of the participating crop organizations. The website mirrored the brand to allow potential registrants to view all aspects of the conference. We have continued supplying all supporting material and designs for this conference for over a decade!
