Opportunity
Flax Council of Canada (FCC) required a rebrand and development of a large website. Our knowledge of content management, custom coding, and branding brought the FCC into the 21st century with a perfectly executed strategy.
Approach
For the brand, we honed in on refining the imagery of the flax, to provide a clean, modern feel, and expand that feeling across all of marketing materials. On the website, we focused on highlighting the beautiful and colourful landscape images of flax. Using images of flax reinforces the product value and brings life to the website.
Outcome
The result is a complete package that solidifies FCC as a leader in the agriculture industry, in their branding and marketing materials, as well as their online presence.
