Opportunity
Manitoba Corn Growers Association (MCGA) commissioned our help to update their branding, design, and layout of their 100-page growers production manual, an essential resource for growers and researchers alike.
Approach
We highlighted clean, high-quality photos balanced with big blocks of bright colour to mirror the palette of corn and plants in the field, while working closely with the MCGA to ensure all the graphs, charts, and data were clearly and accurately presented for their demographics.
Outcome
The new, updated look and format of the printed and digital manual is a unified, modern, and easy-to-navigate document, presenting data and information in an accessible, eye-pleasing way, reinvigorating demand for copies across Western Canada.